Problem:
The salon depended on existing referrals but wanted to grow its customer base and attract more new pet owners. Their appointments fluctuated week by week, making it difficult to predict revenue.
Challenges:
Reaching the right audience was difficult since pet services are a niche market. Competition from other grooming services was increasing, and many potential customers didn’t even know this salon existed.
Solution:
We launched search ads targeting high-intent queries like “dog grooming near me” and “pet spa services.” Call extensions allowed instant bookings, while remarketing campaigns reminded pet owners who had visited the site but not scheduled an appointment. We also ran weekend-focused campaigns highlighting grooming bundles.
Results:
Appointments increased by 80 percent in three months, repeat bookings grew by 50 percent, and overall ROI reached 3.6x. The salon began to build a stronger local reputation and was able to expand weekend operating hours to handle the increase in demand.
