Problem:
The car wash had steady weekend customers but struggled during weekdays. Most people only came when they remembered, which made revenue unpredictable. They wanted more consistent bookings and to promote their detailing packages but had no marketing strategy.
Challenges:
The competition included franchise chains with strong branding and bigger advertising budgets. Keywords like “car wash near me” were highly competitive, and the business had no way of reminding past customers to return regularly.
Solution:
We built geo-targeted search campaigns focused on immediate intent keywords like “car wash near me” and “car detailing in Chicago.” Weekday discount ads encouraged visits during slower days. We also created remarketing campaigns targeting past website visitors and previous customers with ads promoting monthly wash subscriptions.
Results:
Weekday traffic rose by 58 percent, monthly package signups grew by 35 percent, and overall revenue increased by nearly three times within three months. The client finally had consistent weekly income instead of relying only on weekends.
