Problem:
The bookstore was loved by regulars but wanted to grow awareness of its rare collections and host author events to draw in new readers. They had almost no online marketing presence and struggled against online retailers.
Challenges:
With a small advertising budget, competing with giants like Amazon was impossible. Promoting events was difficult, and local audiences were unaware of the bookstore’s unique offerings.
Solution:
We created search campaigns focused on “rare books near me” and “bookstore events in Denver.” Event-based ads were set up with countdowns for book launches, while display ads highlighted rare collections. We also used location targeting to attract nearby book lovers.
Results:
Attendance at author events doubled in two months, rare book sales increased by 65 percent, and the bookstore developed an online presence that kept new customers coming in. The owner noted a stronger sense of community engagement and higher visibility among younger readers who searched online.
