Problem:
A small neighborhood barber shop relied only on walk-ins and word-of-mouth referrals. On weekends, the chairs were full, but during weekdays the shop was almost empty. Customers searching “barber near me” on Google often found bigger salon chains listed higher in search results, leaving the shop struggling to compete for visibility.
Challenges:
The owner had a very limited budget for marketing, there was no online appointment system, and the business lacked professional photos or updated information online. Without a strong online presence, they were invisible to customers who searched on mobile while nearby.
Solution:
We set up hyper-local Google Ads campaigns focusing on “men’s haircut near me” and “barber shop in Dallas.” We also optimized their Google Business Profile with new photos, customer reviews, and promoted special offers like “weekday haircut discounts.” Call-only ads were introduced so customers could instantly book without visiting a website.
Results:
Within two months, weekday bookings increased by 70 percent, the shop started showing in the top three search results consistently, and phone inquiries doubled. The owner reported a steadier flow of customers throughout the week, reducing dependence on weekends.
