Problem:
This bakery was popular in its neighbourhood but wanted to attract online orders for cakes and expand catering services. They had little visibility on Google and were losing potential customers to larger chain bakeries that dominated search results.
Challenges:
With a small marketing budget and no online ordering system in place, it was difficult to reach new customers. The bakery also needed to promote special products like custom cakes, which required precise targeting rather than broad advertising.
Solution:
We launched Google Shopping campaigns for their best-selling items, created local search campaigns for “birthday cakes near me,” and ran display ads showcasing visually appealing seasonal treats. We also added conversion tracking for online orders and connected ads with catering inquiries.
Results:
In just four months, online orders increased by 120 percent, catering inquiries doubled, and the bakery saw overall sales grow by more than three times. The owner reported that online visibility helped attract customers from outside their usual neighborhood, expanding their reach.
