Problem:
The coffee shop had strong morning traffic but quiet afternoons. The owner wanted to increase sales during slower hours and promote specialty drinks that weren’t as well known.
Challenges:
Large café chains in the area were running aggressive ad campaigns, leaving little visibility for the small shop. The budget was tight, and there was no loyalty program in place to encourage repeat visits.
Solution:
We built location-based ads targeting “coffee near me” with time-specific promotions like “afternoon coffee deals.” Display ads featured seasonal drinks, while remarketing campaigns offered loyalty discounts to customers who had visited before.
Results:
Afternoon sales improved by 55 percent, repeat customer visits increased by 30 percent, and monthly revenue grew by 2.5x in just three months. The café became a more recognized name in its area, especially among younger customers searching online.
