Problem:
The gym had visitors coming in for free trials but struggled to convert them into paying members. Competing with larger gyms offering low-cost memberships and slick marketing, they found it hard to stand out and attract serious fitness customers.
Challenges:
Keywords in the fitness industry were expensive, and people often compared prices across multiple gyms before committing. The local community didn’t know enough about the gym’s unique services, such as personal training and small group classes.
Solution:
We created search campaigns around intent-driven terms like “affordable gym near me” and “personal training San Diego.” YouTube video ads were produced featuring member testimonials and trainer highlights. We also ran display campaigns promoting seasonal offers such as “first month free” or “join with a friend and save.”
Results:
In 90 days, new membership sign-ups grew by 62 percent, cost per lead dropped by 28 percent, and monthly revenue reached the highest level in two years. The gym also reported stronger brand awareness within the community, with more walk-ins referencing ads they had seen online.
